Blue Ridge Cycling Spot
Idea
Imagine this: We open on our main character—he’s just gotten home, loosened his tie, and plopped onto the couch, scrolling through his phone. He lands on his friends’ Instagram stories, all out on their bikes, having a blast, and his group chat is blowing up with ‘We miss you!’ messages. Frustrated, he mutters an expletive and looks across the room at his neglected, dusty bike.
He dusts off the seat, only to find the bike is in rough shape. Determined, he crams it into his car and heads to Blue Ridge Cyclery. Our bike expert meets him with a knowing look, assessing the damage and suggesting an upgrade instead.
Enter: the perfect new bike, shining under the spotlight. After a triumphant handshake, he’s off on a hilarious, wheeze-filled training montage, finally texting the group chat: ‘Bikes this weekend?’
We end on him triumphantly arriving to meet his friends, freeze-frame style, arms raised and ready to roll. The final message? Blue Ridge Cyclery—not just bikes, but getting you back out there where you belong.
Loose storyboard
This ad offers Blue Ridge Cyclery the perfect opportunity to connect with the local cycling community in a fun, relatable way. It not only highlights the shop’s expertise—showing a friendly, knowledgeable team ready to help cyclists get back on the road—but also emphasizes unique offerings by introducing a dream bike upgrade. With a humorous narrative, the commercial positions Blue Ridge Cyclery as the go-to shop for anyone looking to reconnect with their cycling passion, building both loyalty and excitement around their brand.
Please email nicolas@hellocreative.studio with any questions!